Track Better. Optimize Faster. With Google Tag Manager.

    Easily manage, create, and track tags with seamless Google Tag Manager implementation—no coding required. GTM simplifies data collection, improves tag deployment, and delivers accurate insights to boost your marketing performance..

    What we do

    Our Services

    Consultation and Training

    At iRoot, we offer expert consultation, offsite training, and hands-on workshops to strengthen your digital marketing team. Our guidance enhances analytical skills, empowering your team to make data-driven decisions.

    GTM Implementation

    Efficient integration of GTM Services to improve your website's performance by enabling the use of updated and advanced analytic features.

    GTM Migration

    Quickly deploy tracking codes and snippets by migrating from outdated analytics setups to Google Tag Manager. GTM ensures faster tag management, cleaner implementation, and more accurate tracking.

    Third-Party Code Deployment

    Effortlessly deploy codes like Adwords code, Custom HTML codes, Facebook tags, etc., using our GTM third-party Code Deployment Service.

    Advantages of Implementing Google Tag Manager

    Enhanced Efficiency

    By implementing GTM services, you can save time as you'll be able to add code snippets without the need for a developer's assistance.

    Improved Version Control

    With the new GTM implementation, switching between versions becomes easier. In case of any errors, you can easily switch back to the previous version.

    Reduced Dependency

    GTM Services allows for tags modification, addition, and deletion directly from the tag manager interface, eliminating the need for developers.

    User-Friendly

    GTM implementation is simple and user-friendly, with only four main features to focus on - Tags, Triggers, Data Layer, and Variables.

    Automated Event Tracking

    Unlike the traditional manual approach, GTM's Auto-tracking feature automatically tracks link clicks, form submissions, and engagement, eliminating the need for manual code addition.

    Simplified Debugging

    GTM offers an easy-to-use Tag Preview Feature, which assists in the debugging of tags efficiently.